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AABA Verified™

Clean beauty should mean more than a marketing claim.

AABA Verified is a certification standard for brands that can show their work: what is in the product, what the evidence says, and how it was made.

Explore certified brands

The standard

Seven areas of review

Certification is a documented review, not a badge a brand can buy.

  • Ingredient transparency

  • Scientific evidence

  • Safety documentation

  • Manufacturing practices

  • Claims review

  • Sustainability

  • Ethical sourcing

Future state

A scan-and-check experience

Once the certification framework and database are established, shoppers will be able to scan a product and see its verification record. This capability is planned, not yet available.

  1. 01

    Scan product

  2. 02

    Identify product

  3. 03

    Check AABA database

  4. 04

    Display result

Certify what you can prove.

Join the waitlist to be notified when certification applications open.

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